g_sm00th (of @Van Buren Boys (VBB)) is an MC and producer from St. John's, NL. He began performing in 2013 and released his debut LP "Revelations" in 2014, followed by the gritty lo-fi follow up EP "Photosynthesis" in 2015. Forming the duo Van Buren Boys in 2016 with other prominent local hip-hop artist @Reggie Morales. Together they released their self titled LP to local acclaim and have since formed a full live band playing locally and on the mainland. G_Smooth released his latest self-produced album titled "At Noon & By Moonlight" in June of 2018 and has continued to work with VBB and their affiliates.
Stephen Wheeler - owner, operator, concept, NoEqual Records, St. John's. St. John's first and only record store specializing in Hip Hop, Funk, Jazz and Soul. Steve began listening to vinyl young and has been travelling and collecting vinyl since the mid 1990's. His first passion is hip hop but his love for Funk grew with the discovery of hip hop samples and hip hop origins. Steve spent many years living in Vancouver and started travelling to California at 17, seeing shows, eating good food, checking out random cities and meeting people, making connections all over North America. He knows a lot.
Sheena Chaytor - owner, operator and wife of Stephen. Sheena worked in retail for about 15 years; in sales and in management (West 49 for the most part). Additionally she worked in sales and textiles for various independent clothing companies in Vancouver in her 6 years there; including United Riders, Sidual, and Cilla. Sheena helps look after marketing and buisness operations.